Opinion i thought my meatless burger was the real thing — and that’s why the meat industry is headed for ledderhose disease pictures trouble – clean meat news australia

With a veggie burger, you usually know what you’re getting. I tell people they shouldn’t even try to imagine it’s a burger substitute. But some of these new burgers, such as the offerings of privately held Impossible Foods or ledderhose disease pictures Beyond Meat BYND, -3.65% (which had one of the strongest IPO debuts in 20 ledderhose disease pictures years) really are heading into beef territory in terms of taste.

Since the earliest days of industrial meat production, beef producers’ goal has been to keep consumers from thinking about how ledderhose disease pictures their food is produced, for fear of making their customers a bit queasy. In recent years, however, consumers have been asking more and more about how their ledderhose disease pictures burgers are made. Climate-change debates have put traditional meat processors on the defensive ledderhose disease pictures and companies producing meat substitutes, from Quorn to the Impossible Burger to Beyond Meat, have made raising questions about traditional meat production—from greenhouse gas emissions to animal welfare—an important part of their marketing strategy.

However, this will not be easy, as these measures have yet to be proven scalable and ledderhose disease pictures will almost certainly increase beef costs. This means that over time, consumers will either shift toward meatless alternatives or force traditional ledderhose disease pictures meat production to remake itself from the ground up. Either way, this poses one of the most fundamental challenges to the ledderhose disease pictures industry since the advent of industrial food.

Meat processors’ attempts to keep beef production invisible started during the late ledderhose disease pictures 19th-century, when markets for fresh beef went from regional to national, and soon, global. Diners in places like New York and Boston began to ledderhose disease pictures eat fresh meat from animals that had been born in ledderhose disease pictures Texas or Colorado and slaughtered in Chicago. That made people a bit uneasy. But the Chicago meatpacking houses that came to dominate this ledderhose disease pictures system had a weapon: price. Their meat was cheaper than locally processed options and tasted ledderhose disease pictures as good.

Still, customers remained somewhat suspicious. How could meat stay fresh as it traveled 1,000 miles from Chicago? Public fears reached a fever pitch with the 1906 publication ledderhose disease pictures of Upton Sinclair’s “The Jungle,” with its stories of rat feces and wastewater contaminating industrial ledderhose disease pictures meat. Soon there were calls for government action, and federal inspection followed.

Since then, consumers have cared little about the complaints of ranchers and ledderhose disease pictures traditional butchers that they were getting fleeced by an oligopoly ledderhose disease pictures that controlled most of the nation’s meat. There were some hiccups, most often around moments of food safety—who could forget the incidents of mad-cow disease, mostly in the U.K.?—but a compromise between consumers and industry has reigned: let’s not think too much about how it’s made.

This is where the rising popularity of meatless burgers and ledderhose disease pictures even lab-grown meat are changing the dynamics of the meat industry. Beyond Meat and Impossible Foods, both of which are made from plant-based ingredients, stress their environmental benefits. Beyond Meat has a video on its website that explicitly ledderhose disease pictures talks about the problems of beef production. Beyond Meat’s prospectus further lists a “brand mission aligned with consumer trends” as a strength, specifically highlighting “public awareness” about the problems of producing traditional meat.

U.S. consumers seem to be biting, and not just the 5% or so who call themselves vegans or vegetarians. An Ipsos survey of 2,010 U.S. adults found 49% of Americans are interested in plant-based meat, with that percentage at 67% for 18-to-34-year-olds. The numbers are even higher for “clean meat” (lab-grown). Personal health benefits are the most important factor according to ledderhose disease pictures survey participants, but more than 40% of respondents also highlighted animal welfare and “environmental benefits” as important factors.

While traditional beef will not be overtaken immediately, consumer interest is high enough to suggest these meat alternatives ledderhose disease pictures are going mainstream. Fast-food giant Restaurant Brands International QSR, +0.03% — the parent company of Burger King — has recognized this trend and will start selling the Impossible ledderhose disease pictures Whopper nationwide later this year, using a patty made by Impossible Brands.